Cookie Policy

A cookie is a small text file that a website stores in your browser when you visit it. Cookies allow a site to remember your actions and preferences over time — for example, that you have already dismissed a consent banner, or that you are signed in to a form. They are widely used across the web to make sites work, to measure traffic, and to deliver relevant content.

Cookies are not programs; they cannot execute code on your device or access your files. They contain a small amount of data — usually a unique identifier and a few preference fields — and can be read back only by the site (or third party) that set them. Modern browsers let you inspect, block, or delete any cookie at any time.

We group the cookies we use into three categories, mirroring the choices you see on our consent banner:

• Essential — required for the website to function. These cannot be disabled in our system, because they enable core features such as remembering your consent choice and keeping form sessions stable.
• Analytics — used to measure how visitors use the site (which pages are read, where traffic comes from, how long visits last) so we can improve the content. We use Google Analytics 4 (GA4) with Google Consent Mode v2; these cookies are set only after you grant analytics consent.
• Marketing — used to deliver relevant ads and measure ad performance. We do not currently run any paid marketing campaigns, so no marketing cookies are set today. The category is reserved here so that, if we ever do, this policy and the consent banner will already cover it transparently.

Our website is wired with Google Consent Mode v2. This means that, before you make a choice on our consent banner, Google's tags operate in a cookieless mode: instead of writing cookies, they send "cookieless pings" to Google's servers that carry no identifying information about you. These pings allow Google to model aggregate traffic trends without setting cookies on your device.

Once you interact with the banner — granting or denying consent for analytics and/or marketing — Google's tags adjust their behaviour. If you grant analytics consent, GA4 sets its cookies and collects full measurement data. If you deny, GA4 continues to send cookieless pings and uses modelled conversions to estimate aggregate traffic without identifying you. In both cases, your choice is respected and recorded in the yaara_consent cookie for 12 months.

Consent Mode v2 is the mechanism Google requires advertisers and publishers to use to comply with the EU Digital Markets Act and the DPDP Act, 2023. It is the most privacy-preserving option available for sites that still want to understand aggregate traffic.

The only third party that sets cookies on this website is Google, via Google Tag Manager and/or Google Analytics 4. Google is an independent Data Fiduciary (or Data Processor, as the case may be) for the data it collects through these cookies, and its own privacy and cookie policies govern how that data is used. You can review Google's policies here:

• Google Privacy Policy
• Google Cookies Policy
• Google Consent Mode v2 documentation

We do not embed third-party advertising pixels, social-media embeds that set cookies, or chat widgets that store identifiers beyond the conversation context. If we add any such service in future, we will update this policy and add a corresponding category to the consent banner before turning it on.

You have three layers of control over cookies on this site:

• Our consent banner: the first time you visit, a banner asks you to accept or reject analytics (and any future marketing) cookies. You can change your choice at any time by clicking the "Cookie preferences" link in the footer of any page.
• Your browser settings: all major browsers let you block, delete, or ask before setting cookies. The links below open the official help pages for the most common browsers:
  • Chrome
  • Firefox
  • Safari
  • Microsoft Edge
• Opt out of Google Analytics: you can install Google's official browser add-on to disable Google Analytics across all sites, including ours.

Blocking essential cookies may affect the functioning of the website — in particular, the consent banner may reappear on every visit, and contact-form sessions may not persist across pages.

We will update this Cookie Policy whenever we add, remove, or change a cookie or third-party service. The "Last updated" date at the top of this page reflects the most recent revision. If we add a new non-essential cookie, we will re-prompt for consent the next time you visit.

This Cookie Policy forms part of our Privacy Policy and should be read alongside it. If you have any questions about how we use cookies, please email us at contact@yaaraconsultancyservices.com or contact our Grievance Officer using the details in the Privacy Policy.